WRC Rally star Hayden Paddon asked Flashworks to create some branded video content for the rally fans. And so Paddon’s Playground was born…
In Paddon’s Playground Part 1: Minaret Station, Hayden lets loose on a 50,000 acre working high country farm. We decided it was the perfect location to create some engaging branded video content for Hayden! Nestled on the western shores of Lake Wanaka, Minaret Station is accessible only by boat or helicopter, but that doesn’t stop Hayden!
Paddon’s Playground branded video content is all about showcasing the purity of rallying in natural New Zealand beauty and Minaret Station was the perfect debut location for this. Most countries have some form of natural beauty, but New Zealand just happens to have loads of it. The opportunities are endless for Paddon’s Playground future filming locations.
Following on from there we released Paddon’s Playground Part 2: Cardrona
The long sweeping gravel road from the valley floor up to Cardrona Alpine Resort has stunning backdrops and some beautiful hairpin corners.
Along with the main videos of the project, we have also created nine 15-25 second short clips for Hayden to introduce each rally throughout the year. This is a great example of how a couple of well planned out filming days can give your brand a vast amount of content to release to your audience over a long period of time.
When Hayden Paddon was asked what it has been like working with Flashworks Media, here’s what he had to say..
Check out our other work we have done with Hayden Paddon here! We covered the Rally Otago in Dunedin and the Rally Whangarei during Hayden’s bid to bring back WRC Rally to NZ.
See the sights, scenes and passion of rallying in New Zealand during the 2016 New Zealand Rally Championships, featuring Hayden Paddon, John Kennard and the Hyundai New Zealand Rally Team.