Only recently has the corporate community recognised the power of strategic storytelling.
Stories can position brands, transform businesses, and engage employees. Telling genuine stories allows you to tap into your viewers emotions. Strategic storytelling results in a high level of engagement that ultimately leads to your viewers taking action.
A story can go where other things can’t… our hearts. Data can persuade people, but it doesn’t inspire them to act. To do that, you need to wrap your vision in a story that evokes emotions, fires the imagination and stirs the soul. And that is where we come in!
We were excited when Alice Herald, an internationally acclaimed jewellery designer, got in touch. It was clear that a strategic storytelling was the right option to promote her bespoke business. We had a chat off camera so we could find out all about her, what she does, WHY she does it, and how Herald came to be. We devised questions that would evoke the emotions while highlighting her unique selling points. From there we created The Story of Herald.
Storytelling may seem like an old-fashioned tool, today – and it is. We humans have communicated through stories for over 20,000 years, so it is safe to say storytelling has been deeply embedded in our psyche. And that’s exactly what makes strategic storytelling through video so powerful. Life happens in the narratives we tell one another.
Our Story – Timaru District
Aoraki Development, the economic development agency for the Timaru District, decided they wanted to make a video to showcase everything the district has to offer. Ultimately, attracting more people and business to the area. When they approached us to tell their story of the Timaru District, we were excited because we new it wasn’t just another promotional video. We new this was a project that we could utilise our passion and expertise for strategic storytelling.
Filming the Timaru District Story was one of our larger projects to date, with ten days of filming in total. The weather was not on our side, with two cyclones passing over the country during the two months we had to film. Fortunately, we managed to get some stunning footage in between times. After spending time in the area and exploring what it has to offer, we thought to ourselves…
“Maybe we should move to the Timaru District”
Alex Guichard – Co-Founder and CEO of Revology
Revology is start up company consisting of a small team of Revologists, designing sustainable objects for the next generation. Alex Guichard, has come from a back ground of technology, running start up companies developing new technology for today’s tech products. But with the rise of ephemeral gadgets, this time round it was time to do something different. It is time to lead a new generation of company, to change how we behave, to make the right choices and to ensure that we leave only a legacy behind.
Alex asked us to tell his story, so we put together this bio where Alex shares what inspired him to start Revology.
On 25th March 2017, teams from around the world experienced a journey into the wilderness at the inaugural Breca Swimrun in Wanaka, New Zealand. Lake Wanaka is a spectacular, but challenging landscape. It lies in a glaciated valley in the heart of the Southern Lakes District. With a course comprising 42km of running and 8km of swimming over 18 transitions, this is not a race for the faint-hearted.
Set against the backdrop of the Mt. Aspiring National Park, the teams pitted themselves against technical trails and deep, glacial waters to stake their claim as the intrepid pioneers of the New Zealand Swimrun movement.
Breca Swimrun asked us to create a video of the Wanaka race to showcase the beauty behind this challenging event. We were excited when we found out they wanted to use storytelling to evoke emotion and share with their audience what the Breca Swimrun is all about.
Volunteers of Challenge Wanaka
Challenge Wanaka have a huge need for volunteers to run their triathlon. Every single person makes a difference to the event and ensures the athletes have a safe and enjoyable race. They wanted to promote the experience and say thanks to all those involved. Here’s what the race director, Bill Roxburgh, had to say after we released the Challenge Wanaka volunteers video.
“Well done looks very good. This is a very professional production and you can feel very proud of what you have created. Feedback from around the world has been incredible. We will get a lot of mileage from this and hopefully will draw more people to Wanaka and CW/CWH. Thanks again and we will see you next year” – Bill Roxburgh
Christchurch – Kia Kaha New Zealand
We wanted to share a positive story of the Christchurch City rebuild. We would like to show there is light at the end of the tunnel for those affected by the recent quakes that hit the Kaikoura region on Monday 14th November 2016. Watch our story below, and feel free to share it with those affected by the recent earthquakes.
Young Stroke Thrivers
Kylie had a stroke when she was 3 days old, affecting the left side of her body. She hasn’t let that stop her living a fun filled life with skiing, tramping, swimming, ballet and contemporary dance to name a few sports she regularly takes part in during the 13 years since her stroke.
We fortunate enough to have the opportunity to capture Kylie during her Contemporary Dance class. Her balance, hand eye coordination, strength and most importantly her positive attitude were truly beautiful and inspiring!