The purpose of this Code of Ethics is to act as a guide for our team to operate in a professional, ethical manner at Flashworks Media. It recognises our responsibilities to act intelligently, ethically, and sustainably within the organisation and provides a framework for how we connect with our clients, partners, friends, and the world at large.


Flashworks Media believes in making the world a better place. Through the medium of video we hope to help spark positive social change. Our business objective is to help clients deliver their messages through the power of video storytelling. We are a highly motivated and efficient team who work closely with our clients to help them achieve their goals. Ideally, every client engagement makes the world a little more equitable and viable.

Our mission is to help businesses create a better world by sharing their story, and creating change. We do this through careful research and responsible strategy followed by clear goals and project outcomes. Our values underpin the work we do, the clients we seek, and the challenges we address. Our B Corp Certification helps demonstrate these commitments.


Without its employees, Flashworks Media is big pile of film gear, fancy computers and media files. Our employees are the heart and head of the organisation. We seek to nurture the talent, health, happiness, education, and skills of our employees. In turn, we hope that employees will be respectful of each other and of clients, colleagues, and partners outside the business.

We strive to honour the diversity of our staff and to promote their ideas, work, and aspirations. We seek to create an environment in which the skills and talents of each employee are best used to help us achieve our overarching goals. Discrimination, of any kind, is not consistent with our mission and values, and it will not be tolerated.

We welcome and support people of all backgrounds and identities. This includes, but is not limited to members of any sexual orientation, gender identity and expression, race, ethnicity, culture, national origin, social and economic class, educational level, and mental and physical ability.


At Flashworks Media we undertake all duties and responsibilities in a professional manner at all times, with a commitment to good relationships with persons, companies, clients and organisations.

All employees act with integrity, comply with laws, maintain a professional work environment and comply with company policies. All employees treat customers, colleagues, and partners ethically at all times.

As a condition of employment, employees of Flashworks Media must be familiar with our Code of Ethics and Professional Conduct policy and conduct themselves in accordance with it.


Our clients exchange their financial and human resources for our services and products. In this way, they trust Flashworks Media to be honest and clear in our communications. Most importantly, they trust that the work that Flashworks Media delivers also matches or exceeds their requirements, and that we provide products and services on time and in a professional manner.

We expect that all employees will treat clients courteously and kindly. And, when issues do arise, we expect these to be addressed fairly and appropriately. We believe in fair pricing and in honouring agreements in good faith. We will do our best to send timely invoices and we expect to be paid by clients in a timely manner as well.


As a privately held company with no outside source of funding, we hope that employees, partners and colleagues will treat our collective time, office space, technology and financial resources with respect and with care. 


We rely upon our vendors to provide the highest quality products and services available. These include, but are not limited to, film gear, website hosting, accounting, software, and connectivity. We believe in the prompt settlement of bills to Flashworks Media and a quick resolution to any disputes with suppliers. All things being equal, including quality of services provided and cost, we reserve the right to choose vendors, suppliers, and other partners that are owned by women, minorities, persons with disabilities, and underrepresented groups. We will always prefer working with fellow B Corporations as well as conscientious companies, social enterprises, mission-driven companies, and not-only-for-profit organisations.


Our company does not act in a vacuum. Our existence is made possible by the quality and delivery of local, provincial, and federal services, including, but not limited to, government services like social insurance, a court of law, parliamentary democracy, and national defence. Our obligations to the natural world are countless as well; we receive and enjoy an abundance of clean water, air, and energy. In light of this, our obligation to the spirit and letter of the applicable laws of the land is paramount. We will protect and preserve our natural world and be involved in our local community.


Because we care about our planet, and future generations to come, whenever possible, Flashworks Media will continue to assess and reduce its carbon footprint. We recycle, reuse products, and source sustainably produced products. We aspire to keep sustainability a core feature of our practice, our work habits, our workspaces, and our aspirations for ourselves, our clients, and our planet. While far from perfect, we aspire to do what’s right for the place we call home.

One of our goals is to become a carbon negative video production company. We started our efforts back in 2015 where 200 pine trees were planted on a Canterbury farm as the first step to contribute back to the environment. Shortly after an arrangement was made with Te Kakano, a Wanaka based charity, that meant for each video produced, a native tree was planted. The bigger the business grows the better for the environment. Flashworks Media is now engaged with Trees for Canterbury and will continue to have more trees planted and help promote their efforts.


We will review this code of ethics annually to ensure that it reflects our values, our communications and our actions. This code of ethics will be posted publicly online with the hope that it might act as a model for other video production companies.


The only way to know if Flashworks Media is upholding this code of ethics, is if employees, clients, colleagues, partners, and others let us know. As a values-driven organisation striving to continually improve, we invite this feedback and accountability.